My story

About me

I have a strong natural ability to connect with people so I can draw out what you really want and what’s really blocking you.  So you can take control and get what you want.

Fairness, kindness and being authentic are really important to me. As your coach I will be my real self so we can build trust. You can feel comfortable to be open and bring diversity issues with no judgement. You will have the space to think creatively to make the most of your strengths.

I am a qualified and insured Leadership Coach with 5 years coaching experience and over 15 years leadership experience.


Qualified at Level 5 Coaching Leaders and Managers, qualification certified with the Institute of Leadership and Management (ILM)


Brighton Chamber of Commerce

Member Brighton Chamber

Association for Coaching

Member Association for Coaching

Working to the Association for Coaching Global Code of Ethics

The Institute of Leadership & Management Member

Member Institute of Leadership and Management

Jo Murfin sitting on a step smiling

Photograph of Jo Murfin by Lauren Psyk


Over the last 5 years I’ve successfully coached leaders who are newly promoted, through to senior leaders in a range of sectors. These include operations, environment, transport, customer service, law, ICT, communications, design, training, teaching, mental health, archaeology, libraries.

I spent 15 years recruiting staff as a front-line manager, 4 years as a recruitment consultant and 5 years on projects to attract and retain the best talent.

I have over 15 years leadership experience and understand the challenge leaders face in motivating and involving a diverse team of people with a range of personalities, whilst aiming to deliver improved business performance.

Click here to book a FREE Information Session