My story

About me

I have a strong natural ability to connect with people so I can draw out what you really want and what’s really blocking you.  So you can take control and get what you want.

Fairness, kindness and being authentic are really important to me. As your coach I will be my real self so we can build trust. You can feel comfortable to be open and bring diversity issues with no judgement. You will have the space to think creatively to make the most of your strengths.

I am a qualified and insured Leadership Coach with 5 years coaching experience and over 15 years leadership experience.

Qualification: Level 5 Coaching Leaders and Managers qualification certified with the Institute of Leadership and Management (ILM) and a full ILM Member.



Brighton Chamber of Commerce

Member Brighton Chamber


Association for Coaching

Member of the Association for Coaching working to the Association for Coaching Global Code of Ethics


The Institute of Leadership & Management Member

Member of the Institute of Leadership and Management (ILM) since 2016

Jo Murfin Leadership Coaching Brighton Sussex

Photograph of Jo Murfin by Lauren Psyk


Over the last 5 years I’ve coached leaders in professions including Service Manager, Team Leader, Lawyer, Teacher, Designer, Archaeologist, Consultant, Hospital Manager, Head of Service and Social Worker, including with the NHS, Brighton & Hove City Council and East Sussex County Council.

I have over 15 years leadership experience as a front line manager and lead project manager, including at the National Media Museum, Brighton & Hove City Council and The Royal Pavilion. I’ve managed successful projects as a PRINCE2 qualified Project Manager.

As a Project Manager and Consultant I bring people from various backgrounds together to form a team for successful co-creating. I understand the challenge leaders face in motivating and involving a diverse team of people with a range of personalities, whilst aiming to deliver improved business performance. This experience informs my Leadership Coaching as I work with leaders to maximise their strengths so they can lead with confidence, balancing performance with compassion.

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