About me
About me
Hi, I’m Jo. I’m a Qualified Leadership and Career Coach, with 7 years coaching experience and 10 years leadership experience.
I work with people at all levels, up to director level, and from diverse backgrounds.
I believe in sustainable, inclusive and impactful career futures for everyone.
Impactful: Align your life and your work to your values.
Inclusive: Belong where you work and play to your strengths.
Sustainable: Make considered life choices when you love your work.
About You
My clients are from various sectors and work in companies of all sizes, from small local businesses to national organisations.
One of the reasons I love coaching is that every person I meet is unique. Each session is shaped for you and what you want to achieve.
I have a strong natural ability to connect with people so I can draw out what you really want and what’s really blocking you.
You will have the space to think creatively to make the most of your strengths and take control to get what you want.
Equality, Diversity and Inclusion
Our coaching relationship is an equal partnership. We work together towards your goal, which is defined by you. My knowledge and experience enable me to use tools and techniques that are right for you. I value difference and include you every step of the way.
Fairness, kindness and being authentic are really important to me. As your coach I will be my real self so we can build trust working together.
You can feel comfortable to be open and bring ideas and issues to a safe space, with no judgement.
Watch my short video to find out about inclusive coaching with me. Click the play button.
I am a qualified and insured coach with 7 years coaching experience and 10 years leadership experience.
I participate in regular professional supervision and continued professional development (CPD) activities to enhance my coaching practice.
Click here to see real life examples of coaching with me and to find out how it works.
Qualified Coach
Qualified at Level 5 Coaching Leaders and Managers, qualification certified with the Institute of Leadership and Management (ILM)
Membership
Member Association for Coaching
Working to the Association for Coaching Global Code of Ethics
Member Institute of Leadership and Management
Member Wired Sussex
Insurance: I have Professional Liability Insurance.

Photograph of Jo Murfin by Lauren Psyk
Coaching Experience
Over the last 7 years I’ve successfully coached people who are seeking work, changing career, newly promoted and looking to improve their performance and be their best. I work with people at all levels, up to director level, and from various backgrounds.
My clients are from a range of sectors. These include operations, digital marketing, communications, IT, project management, environment, transport, customer service, law, writer, designer, training, teaching, mental health and archaeology.
I spent 10 years recruiting staff as a front-line manager, 2 years as a recruitment consultant and 5 years on projects to attract and retain the best talent.
As a leader I understand the challenge leaders face in motivating and involving a diverse team of people, whilst aiming to deliver improved business performance.