About me

About me

Hi, I’m Jo.  I’m a Qualified Career, Leadership and Life Coach, with 8 years coaching experience and 11 years leadership experience.

I work with people at all levels, up to director level, and from diverse backgrounds.

I believe in sustainable, inclusive and impactful futures for everyone.

Impactful: Align your life and your work to your values.

Inclusive: Belong where you work and play to your strengths.

Sustainable: Make considered life choices when you love what you do.

About You

My clients are from various sectors and work in companies of all sizes, from small local businesses to national organisations.

One of the reasons I love coaching is that every person I meet is unique.  Each session is shaped for you and what you want to achieve.

I have a strong natural ability to connect with people so I can draw out what you really want and what’s really blocking you.

You will have the space to think creatively to make the most of your strengths and take control to get what you want.

Equality, Diversity and Inclusion 

Our coaching relationship is an equal partnership.  We work together towards your goal, which is defined by you.  My knowledge and experience enable me to use tools and techniques that are right for you.  I value difference and include you every step of the way.

Fairness, kindness and being authentic are really important to me.  As your coach I will be my real self so we can build trust working together.

You can feel comfortable to be open and bring ideas and issues to a safe space, with no judgement.

Watch my short video to find out about inclusive coaching with me.  Click the play button.

I am a qualified and insured coach with 8 years coaching experience and 11 years leadership experience.

I participate in regular professional supervision and continued professional development (CPD) activities to enhance my coaching practice.

Click here to see real life examples of coaching with me and to find out how it works.

Qualified Coach

Qualified at Level 5 Coaching Leaders and Managers, qualification certified with the Institute of Leadership and Management (ILM)


Association for Coaching

Member Association for Coaching

Working to the Association for Coaching Global Code of Ethics

The Institute of Leadership & Management Member

Member Institute of Leadership and Management


Accredited Practitioner Facet5 personality profiling


Insurance: I have Professional Liability Insurance.

Coaching to get the job you want. Jo Murfin Career Coach Brighton, Sussex sitting on a step smiling

Photograph of Jo Murfin by Lauren Psyk

Coaching Experience

Over the last 8 years I’ve successfully coached people who are seeking work, changing career, newly promoted and looking to improve their performance and be their best.  I work with people at all levels, up to director level, and from various backgrounds.

My clients are from a range of sectors.  These include operations, digital marketing, communications, IT, project management, environment, transport, customer service, law, writer, designer, training, teaching, mental health and  archaeology.

I spent 10 years recruiting staff as a front-line manager, 2 years as a recruitment consultant and 5 years on projects to attract and retain the best talent.

As a leader I understand the challenge leaders face in motivating and involving a diverse team of people, whilst aiming to deliver improved business performance.

Click here to book a FREE Information Session